Setting up Your Expectations

Introduction to the Course

Course Overview

Business Model Lean Canvas

Business Model Example #2

Business Model Example #1

Business Model Practical Task

Customer Journey Introduction

Customer Journey Map Practical Task

Value Creation Customer Jobs

Customer Journey Map How to Do It

Value Creation Customer Gains

Revenue Models Part #1

Value Creation Practical Task

Value Creation Proposition

Revenue Models Part #2

Fatal Flaws Major Risk Factors

Fatal Flaws Risk Management

Fatal Flaws Facts and Assumptions

Market Research Brief

Competitor Analysis Google the Solution

Competitor Analysis Talk to People

Market Research Fundamentals

Competitor Analysis Compare the Offers

Market Segmentation Why is it Important

Market Segmentation Practical Task

Market Segmentation Fundamentals

Market Segmentation Customer Persona

Market Size Definitions

Market Size Top - Down Estimation

Market Size Bottom - Up Estimation

Market Size Practical Task

Market Size Product Life Cycle Stages

Business Environment Macro Factors

Business Environment Matters

Business Environment Micro Factors

Introduction to Interviews

Don't Talk to Your Mom

Who Should You Talk to

Steps to Get Useful Interviews

How Many Interviews Do You Need

How to Invite for an Interview

Interviews Practical Task

[Optional] Customer Journey Map #2 Introduction

Interviews 5 Practical Tips

[Optional] Customer Journey Map #2 The Concept

[Optional] Customer Journey Map #2 Example

[Optional] Customer Journey Map #2 Practical Task

Introduction to Blue Ocean Strategy

Steps to Create Your Blue Ocean

Blue Ocean Strategy Practical Task #1

Blue Ocean Strategy Framework

Blue Ocean Strategy Practical Task #2

Positioning Statement Example

Positioning Statement Practical Task #1

Formula of Positioning Statement

Positioning Statement Practical Task #2

Formula of Irresistible Offer

Touchstone of Irresistible Offer

Irresistible Offer in Practice

Believability of Irresistible Offer

Irresistible Offer Practical Task

Experiment Cards

Hypotheses to Be Tested

Introduction to MVP

High Fidelity MVP

Choose Your MVP

Low Fidelity MVP

Landing Page as Part of MVP

Key Elements of Landing Page

Tips for Effective Landing Page

Introduction to Lead Magnets

Landing Page Practical task

Lead Magnets Newsletter

Lead Magnets Free Trials

Lead Magnets Checklists

Lead Magnets Ebooks

Lead Magnets Email Course

Lead Magnets Video Course

Lead Magnets Online Tools

Lead Magnets Quiz

Which Lead Magnet to Choose

Lead Magnets Practical Task

Why Do You Need a Funnel

Sales Funnel In Startups

Example #1 B2B Lead Funnel

Example #2 B2C Sales Funnel

How to Plan Your Lead Funnel

Lead Funnel Practical Task #1

Requirements for Key Metrics

Lead Funnel Practical Task #2

Pirate Metrics - AARRR

Key Metrics Practical Task

Fast Traffic Facebook, Linkedin, Youtube

Fast Traffic Introduction

Fast Traffic Google Ads

Fast Traffic Practical Task

Analyze Results Bring Your Experiment Cards

Analyze Results Practical Task #1

Analyze Results Practical Task #2

Analyze Results What to Measure

Analyze Results Practical Task #3

Analyze Results Practical Task #4

Lead Funnel Optimization

Why to Optimize

Rules of Optimization

Funnel Optimization Practical Task

Example of Viral Loop

How to Create a Viral Loop

Tips for Organic Viral Loop

Viral Loop Practical Task #1

Tips for On Purpose Viral Loop

Viral Loop Practical Task #2

Traffic Sources Influencers and Blogs

Traffic Sources Publicity

Traffic Sources Key Principles

Traffic Sources PR Stunts

Traffic Sources Email & Engineering as Marketing

Traffic Sources Direct Sales

Traffic Sources Content Marketing & SEO

Traffic Sources New Platforms

Traffic Sources Affiliate Programs

Traffic Sources Offline Events

Traffic Sources Practical Task

Traffic Sources Community Building

Sales Efforts Introduction

Healthy Sales Pipeline

Structure of Sales Pipeline

Sales Efforts Practical Task #1

Sales Weapons Part #1

Sales Weapons Part #2

Sales Efforts Practical Task #2

Sales Weapons Part #3

Sales Efforts Practical Task #3

Sales Efforts Practical Task

Sales Efforts The Plan

Profit Hacking PIE Framework

Profit Hacking Formula

Profit Hacking Practical Task #2

Profit Hacking Practical Task #1

Marketing Plan on 1 Page Concept

Marketing Plan on 1 Page When to Use It

Marketing Plan on 1 Page How to Do It

Marketing Plan on 1 Page Example

Fundraising Practical Task #1

Marketing Plan on 1 Page Practical Task

Fundraising Calculate Your Costs

Marketing Plan on 1 Page Execute & Learn

Fundraising Need for Investment

Fundraising Stay Lean on Expenses

Fundraising Pitch Deck Part#1

Fundraising Pitch Deck Part#2