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Lecture 8 of 46

Two Types of Variables

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Section 1: Introduction to Persuasion Science3 videos

A Quick Word About Reviews

3m

How Persuasion Research Works

54m

Introduction to Persuasion Science

44m
Section 2: Introducing a General Model of Persuasion6 videos

Introducing a General Model of Persuasion

14m

Understanding Attitudes and Attitude Change

6m

A Short History of Persuasion Science

3m

Attitude Strength

3m

Two Types of Variables

9mNow Playing

The Model All Together

3m
Section 3: When Will People Think About Your Message6 videos

An Example of Motivation

4m

Motivation and Ability

2m

Introducing the Key Determinants

9m

An Example of Ability

2m

[Exercise] Review of Motivation, Ability, and When People Think

5m

Personality and Thinking (Need for Cognition)

4m
Section 4: The Qualities of a Persuasive Persuader5 videos

Credibility

6m

Confidence

4m

Likability

7m

The Persuasive Persuader

27m

The Source Summary

2m
Section 5: Message Factors5 videos

Introducing the Message Factors

9m

Conclusion Drawing

2m

Number of Arguments Message Length

5m

Fear Appeals

5m

Fluency

4m
Section 6: Persuasion Without Messages3 videos

Mere Exposure

6m

Introducing Persuasion Without a Message

11m

Conditioning

5m
Section 7: Know Your Audience6 videos

Personality Matching

3m

Introducing Audience Matching

18m

Emotion vs. Reason

8m

Culture Matching

7m

Matching to Social Status

3m

It's About Thinking

5m
Section 8: Persuasion When People Are Thinking4 videos

Desirability and Likelihood

8m

Mental Responses

9m

Introducing Persuasion When People Are Thinking

16m

Test Your Arguments First!

9m
Section 9: Getting People to Pay Attention7 videos

Speak Their Language

1m

Increasing Motivation

6m

Introducing How to Get People to Think

31m

Enhancing or Diminishing Ability

12m

Surprise!

5m

Strategically Using Sources

5m

Employ Scarcity

5m
Section 10: Conclusion1 videos

Conclusion

26m