Course Overview and How to Make the Best of It

The Discovery Call

The Value of a Strategic Brand Design Process

Pricing & Scope

Proposal & Negotiation

Understanding and Developing Brand Strategy

Defining the Customer Persona

Defining Business Purpose- Vision and Mission

Finding The Big Idea

Defining Market Position

Presenting the Strategy

Case Study- DoubleYou

Mod 3 Assignment- Project Overview & Brand Strategy

How to Run a Successful Strategy Session

Finding Inspiration and Doing Research

What is Creative Direction in Branding

Case Study- Architecture Brand

Mod 4 Assignment- Creative Direction

Presenting Visual Direction to Clients [Hacksnation.com]

Designing Moodboards

Logo Types and Terms

Sketching ideas

Vector Techniques for Logos [Hacksnation.com]

Refining the Logo and Composition

Mod 5 Assignment

Case Study- Logo Design (Dust Palace Saver One Architecture Brand) [Hacksnation.com]

What Makes a Good Logo

Developing a Design Concept

Selecting and Editing Type

Color in Visual Identities

Broadening Your Identity Design

Applying the Brand Online & Offline - Mockups

Presenting and Getting Feedback

Mod 6 Assignment- Visual Identity

Case Study & Demo

Putting It All Together- Identity Presentations

Wrapping up the project

Mod 7 Assignment- Brand Guidelines Delivery

Creating brand guidelines

Delivering files and assets

Naming

Brand Architecture

Rebranding

Getting your certification

What’s next!