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Lecture 25 of 27
Question 5
Course Content
0 / 27 completedSection 1: Introduction Welcome to the course on AB testing4 videos
How AB tests are created Who takes part
23m
Welcome to the course!
38m
What are the key characteristics of an AB test
35m
What does the course cover and what is AB testing
1h 26m
Section 2: Defining KPIs and metrics. Practical example Kittengram2 videos
Calculation of metrics for Kittengram - Practical example
33m
How to measure success
1h 15m
Section 3: Setting up and executing AB tests in practice11 videos
Calculating metrics
35m
Data instrumentation and tracking
1h 23m
Set up the AB test
58m
Statistical significance
1h 4m
Designing the experiment
1h 30m
Example of significance power calculator
9m
Calculate the sample size of an AB test
1h 30m
AB test analysis process
44m
Compare the activity between the groups
24m
AB test - start & analysis
59m
Presenting results
1h 7m
Section 4: Advanced questions for interview preparation7 videos
Introduction
6m
Question 1
31m
Question 2
22m
Question 4
39m
Question 3
38m
Question 5
30mNow Playing
How to prepare for the interview
1h 21m
Section 5: Advanced considerations2 videos
Important ethical considerations Privacy
50m
Advanced AB testing considerations
1h 30m
Section 6: Conclusion1 videos
Final recommendations
43m